Three Competitions. Three Themes.
INFINITI offers the opportunity to winners of the competition to showcase their creation in the INFINITI showrooms. The INFINITI DIGITAL ART COMPETITION will take place over the course of this year. Three entry periods: each focus on one element of the INFINITI brand. The first theme for this first competition is:
First Competition. First Theme: INSPIRED PERFORMANCE.
- INFINITI cars offer a uniquely exhilarating and invigorating performance. Our cars are thought and made for drivers to enjoying and to overcome their limits.
- INFINITI’s power has a unique swell feel. it starts soft and delicately, delivering an increasing quantity of power, to give the acceleration ‘G-endlessly increasing’ feel.
- INFINITI’s technology is a discreet presence that provides all the support a driver may need while letting him concentrate exclusively on its driving performance. so to be uniquely inspired.
And so is true for our design.
Shiro nakamura, INFINITI’s senior vice president of design, always stay true to his idea that the most beautiful and performing design can be achieved through simplicity. ‘everything starts with a single line’, is his firm belief. And you? where do you draw inspiration to perform and create something unique?
the concept of the competition.
INSPIRED PERFORMANCE is what will have to be represented. what does it mean? How your unique artistic vision can bring it alive?
INSPIRED PERFORMANCE will have to come alive through your ideas and your techniques, it should engage people and be advanced yet intuitive. something that can be the most exhilarating and coherent pairing with our cars.
Projection on INFINITI’s building, interior digital creation that will interact with guests, 3D mapping experiments. something innovative, something unique. something inspiring and exhilaratingly. a creation that can fiercely add a layer of inspiration to our unique cars.
We understand it is not easy. but great tasks provide great successes. and if you succeed to be the one, your creation will have a unique exposure to a world of people ready to take your challenge be showcased during the coming showroom opening events all over europe.
The deadlines.
INSPIRED PERFORMANCE (april 19th – july 8th),
the second competition will take place from july 9th – october 9th,
and the third competition will take place from october 9th –january 9th.
